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International Spa Association Suggests Health Spas Are Financially Stable
You might think that during a global recession people would be cutting back on their spa treatments. You might think that people would be caring less about what they look like right now and more about making sure they have a roof over their heads and food in their mouths. You might be surprised to learn then that the International Spa Assosication (ISPA) has suggested recently that health spa are recession proof. This was backed up by the staggering statistic that as a whole, health spa visits increased by 18% last year on the previous year figures. But how can this be?
Experts who work for the ISPA have suggested that it is because spas can adapt their offerings relatively quickly in relation to the market that they will survive. What is meant by this is that a spa will offer people indulgent and pampering treatments when everything is going well and they have lots of money. They offer luxury manicures and indulgent body wraps, playing very much on the theme of ‘why not? You deserve it’.However, the same offerings would not go down well in a recession. Marketing things as 'luxury' when people's finances have taken a hit is not the right option. Spas then have to adjust the messages they are giving out.
When people are suffering from stress or financial worries the spas can offer the perfect remedy. A full body massage is usually the first thing they push, along with the suggestion that it will remove all the tension from your body and get you back on your feet again. Instead of pampering facials, you can now get a invigorating exfoliating scrub to get rid of all that old bad skin and emerge a brand new butterfly with a fresh outlook on life and a positive attitude towards any problems you may be facing
Quick Bites: Water Bar & Grill in Palm Beach Gardens is reborn (Palm Beach Post)
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inhabits the same space in PGA Commons as the former Oakwood Grill. But the
brand-new seafood restaurant, which saw a soft opening just days ago, couldn’t
look more different. Gone are the Oakwood’s stately dark hues, replaced with
the soft blues [...]
Glass blowing video by Bongin
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